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Here’s a cool post over on the SEOWatch website.  Sure, maybe it’s not technically a tool per se, but I’ve seen reports that sell for $77 that have less valuable information than this.

The post talks about how to properly setup a PPC (Pay Per Click) campaign. The guidelines that you need to consider include:

• Benefits sell better than features
• Speak directly to your audience
• Call them to action
• If you’ve got it, flaunt it
• Create a sense of urgency
• Free is good
• Stand out from the crowd
• The headline’s the most important thing

Couple these guidelines along with some knowledge about quality landing pages and you could very well be on your way.  Sure, some of these guidelines are common sense salesmanship, but for whatever reason people always forget how to sell a click in their PPC ads.

Here’s the link:

Killer PPC Ads: The Fundementals

Read that post, and internalize it.  It will save you time and money.

Yes, I know it’s been awhile since I posted a free tool.  I apologize for that.  I’ve been busy with some affiliate marketing and with product creation these last couple of weeks.

Well, here’s the free tool of the week:

http://photosynth.net/

You have to install a browser plugin in order to view the pictures on the site.  The beauty of the site, is that you can upload your pictures of an object or location to the site and then you can create a 3-D map of the object or location.

Say, you have an item for sale on ebay, you can take pictures of the object and create a 3-D map of it for people to see.  Or, if you go on vacation, take multiple pictures of a site and then re-create it online.

There are some limitations, like you have to take at least 3 overlapping pictures of an area for the 3-D map to render properly.  The other thing, is that you need to have graphics cards with some legs on it and there is no Mac version of the client, yet.

Oh yeah, I think I should mention that the site was created by that company in Redmond, that makes that Fenestrae product.

You know, it’s a Microsoft product.

I know, I know, I’m promoting a product from the evil empire, but this thing is cool.  Give it a try.

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