I really don’t like it when marketers list their price as “a measly $XX.”  You may have seen these sales letters selling whatever for a “measly $77.”  I’m sorry, it may be a measly amount of money to you, but $47, $77, $97 or however many is a significant amount of money to me.  I even saw something for sale for a “measly $197.”

I understand that they are trying to convey the value of what your are purchasing with the “measly” amount of money.  The thing is, I know what I have to do to earn that “measly” sum of money, and I do not consider my time and efforts to be measly.  Pretty much anytime I see something listed for sale at a “measly” price, I skip right over it.  It just seems disrespectful of my efforts to earn my money.  But then again, that’s just my opinion.

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