Free Tool of the week 09-01-2008
By Rafael ~ September 1st, 2008. Filed under: Internet Marketing.
Here’s a cool post over on the SEOWatch website. Sure, maybe it’s not technically a tool per se, but I’ve seen reports that sell for $77 that have less valuable information than this.
The post talks about how to properly setup a PPC (Pay Per Click) campaign. The guidelines that you need to consider include:
- Benefits sell better than features
- Speak directly to your audience
- Call them to action
- If you’ve got it, flaunt it
- Create a sense of urgency
- Free is good
- Stand out from the crowd
- The headline’s the most important thing
Couple these guidelines along with some knowledge about quality landing pages and you could very well be on your way. Sure, some of these guidelines are common sense salesmanship, but for whatever reason people always forget how to sell a click in their PPC ads.
Here’s the link:
Killer PPC Ads: The Fundementals
Read that post, and internalize it. It will save you time and money.
